For subscription businesses running on Stripe
Stripe retries the card.ActiveRetry wins back the customer.
A failed subscription payment is revenue you already earned and a customer who never meant to leave. See exactly where the money stops arriving, run the recovery experience that brings people back, and measure what actually worked.
One-click Stripe OAuth. We never store your Stripe tokens, nothing reaches a customer until you turn a workflow on, and you can disconnect in one click.
- Free forever plan, no card
- Stripe keeps the retry timing
- Never a cut of your revenue
activeretryExample Ltd (EUR)Test mode
Example Ltd (EUR)
What failed automatic collection, and what Stripe reported paid afterwards.
Observation window7-day14-day30-dayCurrencyEURUSD
Where the money went
€19,000 of failed invoices went unrecovered in the 30-day window — €16,000 of it behind causes a payment-update message can act on.
Insufficient fundsA message can act on this€8,400.00
Expired cardA message can act on this€3,400.00
Authentication requiredA message can act on this€2,500.00
FraudNo message helps€2,400.00
The figures behind it
One recovery system,
two clear jobs
01Stripe
Decides when the card is retried, using signals from its whole network.
02ActiveRetry
Decides everything else: the message, the segment, the treatment, the proof.
The recovery layer
Everything that happens after “payment failed”
Stripe hands you a failed invoice and a retry schedule. What it cannot hand you is a reason, a conversation, or an honest answer about whether any of it worked.
See where the money stops arriving
Every failed invoice becomes a Recovery Episode you can follow. Read the rate by cohort, the amount still at risk, the failure categories doing the damage, and the decay curve showing how long recovery really takes.
- Cohort rates that never divide by an immature denominator
- Failure category, tenure and value segments
- Ninety days of history the moment you connect
Give each customer the right next move
Write the email in your own voice, in your own framework, and send it around Stripe’s attempts rather than on top of them. Different words for an expired card than for a bank that said no.
- Versioned templates, previewed exactly as sent
- Branching workflows with waits and guardrails
- Pause or cancel only when you say so
Know what actually moved revenue
A click followed by a payment is attribution, not proof. Randomized treatments and a real holdout tell you what recovery you would not have had otherwise.
- Immutable variants, frozen eligibility
- Holdouts and incremental lift
- No extra charge when it ships
What $49.99 buys
The part that does the recovering
Analytics tell you where the money stopped. This is where you change it: a graph you draw, and an email you write, both aimed around Stripe’s retry schedule.
activeretryWorkflows
Failed payment recoveryDraft
Send first-reminderWait 3 daysMRR ≥ €100.00
YesSend final-noticePause subscription
NoStop
activeretryFirst reminderPublished
1<p>Hi {{ customer.name }}, we could not collect {{ invoice.amount }}.</p>
2<a href="{{ links.updatePayment }}">Update your payment method</a>Desktop
Hi Ada Lovelace, we could not collect £49.00.
Update your payment methodcustomer.nameinvoice.amountlinks.updatePayment
Send the published version toyou@example.comSend a test
Editing appends a version. What already went out still says what it said, so a sent email and an experiment stay reproducible.
How it works
Start by seeing. Automate when you are ready.
No black-box promise, no revenue share, no rewiring your billing. Look at the truth already sitting in your Stripe account first.
- 01
Connect Stripe
Read-only to start. Ninety days of failed recurring invoices land in one view within minutes.
- 02
Read your baseline
Recovery rate by cohort, amount still at risk, failure category, tenure, and how long recovery actually takes.
- 03
Shape the recovery
Branded, failure-aware email and guardrailed actions, timed around Stripe’s retry schedule instead of against it.
- 04
Prove the liftsoon
Randomized treatments and a real holdout, so a win is incremental revenue and not a coincidence.
Built to be trusted
We work with Stripe. Never around it.
Stripe stays the system of record for every payment. ActiveRetry never touches retry timing, never holds funds, and never claims a recovery it cannot show you the denominator for.
- Smart Retries stay exactly as they are
- Every rate is reported beside its cohort
- Customer treatment is explicit and reversible
- Flat price, so the numbers stay honest
PricingSee the problem for free.
See the problem for free.
Fix it for $49.99.
Two plans. No usage tiers, no revenue share, no calculator to argue with.
Free
Find out what a failed payment really costs you.
$0forever
Connect Stripe One-click OAuth, no card. Your billing keeps running on Stripe exactly as it does today. How the connection works.
Free includes- Recovery analytics dashboard
- Recovery Episode explorer
- Failure category and segment breakdowns
- 7-, 14- and 30-day cohorts
- Recovery decay curve
Recovery
Own the message, the timing and the treatment.
$49.99/ month
Start recovering Every workflow starts as a draft that sends nothing. You decide when it goes live, and Stripe keeps deciding when the card is retried.
Everything in Free, plus- Merchant-authored email templates
- Branching recovery workflows
- Customer segmentation and targeting
- Guardrailed lifecycle actions
- Experiments and A/B testing soon
Good questions
The straight answers.
ActiveRetry is the recovery layer around Stripe. It is not another processor.
Does this replace Stripe Smart Retries?
No, and it should not. Stripe decides when a card is retried, using signals from its whole network. ActiveRetry owns everything around that schedule: what the customer hears, when they hear it, and whether it worked.
What do I actually get for free?
The entire analytics side. Your recovery baseline, every Recovery Episode, failure categories, segment and tenure breakdowns, and 7-, 14- and 30-day cohort reporting. No card, no trial clock.
What is in the $49.99 plan?
Everything in Free, plus merchant-authored email templates, recovery workflows, customer segmentation, and guardrailed lifecycle actions. Experiments and A/B testing join this tier when they ship, at no extra cost.
Will my customers get two emails?
Only if you leave Stripe’s failed-payment emails switched on. Turn those off, keep Smart Retries on, and ActiveRetry becomes the single voice your customer hears.
Do you take a cut of recovered revenue?
Never. One flat price. Recovering more money does not make your bill go up, which is exactly why the measurement can stay honest.
Recover the relationship
Your failed payments already tell a story.
Read it for free. Change the ending for $49.99 a month.
Get the free analytics No card required · Stripe stays in control